Open and looking for full time opportunities

Portfolio

Open and looking for full time opportunities

Portfolio

WAO SHOP

WAO SHOP

Mobile Design

Mobile Design

The problem:


WAO! Shop sellers don't have enough in-app tools to advertise to potential customers, so they find those tools elsewhere.

The problem:


WAO! Shop sellers don't have enough in-app tools to advertise to potential customers, so they find those tools elsewhere.

WAO! is a micro-entrepreneurial platform that empowers users to build a marketplace and capitalize on their social media following.

WAO! is a micro-entrepreneurial platform that empowers users to build a marketplace and capitalize on their social media following.

WAO! is a micro-entrepreneurial platform that empowers users to build a marketplace and capitalize on their social media following.

Conducted user research, and usability testing to understand and verify pain points users were having.

Conducted user research, and usability testing to understand and verify pain points users were having.

Designed platform assets based on the company's design system and corporate language.

Designed platform assets based on the company's design system and corporate language.

Used of agile methodologies to itinerate a seamless design process between developers, stakeholders and the design team.

Used of agile methodologies to itinerate a seamless design process between developers, stakeholders and the design team.

Contribution

Research, Usability testing, Competitive audit, Wireframes, Prototypes, Presentations.

Duration

11 months

The project

The project
The project

The goal

Design new feature for the app that will:


  • Enhanced User Experience: improve the overall experience for WAO! Shop sellers by providing them with in-app tools. These tools should streamline the advertising process and make it more convenient for sellers to reach potential customers directly within the platform.


  • Retain and Engagement: a series of meaningful features, the project intends to increase user retention and engagement on the WAO! platform. By providing sellers with the necessary tools to advertise effectively, they are more likely to stay active and engaged on the platform, rather than seeking similar tools elsewhere.


  • Monetize: By empowering sellers to advertise to their customers within the WAO! Shop platform, aiming to create additional revenue streams, potentially through advertising fees or premium features.

The goal

Design new feature for the app that will:


  • Enhanced User Experience: improve the overall experience for WAO! Shop sellers by providing them with in-app tools. These tools should streamline the advertising process and make it more convenient for sellers to reach potential customers directly within the platform.


  • Retain and Engagement: a series of meaningful features, the project intends to increase user retention and engagement on the WAO! platform. By providing sellers with the necessary tools to advertise effectively, they are more likely to stay active and engaged on the platform, rather than seeking similar tools elsewhere.


  • Monetize: By empowering sellers to advertise to their customers within the WAO! Shop platform, aiming to create additional revenue streams, potentially through advertising fees or premium features.

Impact

The addition of new features to the WAO! Shop app will significantly enhance user experience by offering sellers convenient in-app tools to promote their products directly within the platform, eliminating the need for external advertising resources. This improvement will boost user engagement, as sellers actively participate in promoting their offerings, leading to a more dynamic marketplace environment. With increased visibility and engagement, sellers can expect greater revenue potential through enhanced product exposure and sales. Additionally, the convenience and effectiveness of these features are likely to foster stronger platform loyalty among users, resulting in higher retention rates and a more dedicated user base.

Impact

The addition of new features to the WAO! Shop app will significantly enhance user experience by offering sellers convenient in-app tools to promote their products directly within the platform, eliminating the need for external advertising resources. This improvement will boost user engagement, as sellers actively participate in promoting their offerings, leading to a more dynamic marketplace environment. With increased visibility and engagement, sellers can expect greater revenue potential through enhanced product exposure and sales. Additionally, the convenience and effectiveness of these features are likely to foster stronger platform loyalty among users, resulting in higher retention rates and a more dedicated user base.

Impact

The addition of new features to the WAO! Shop app will significantly enhance user experience by offering sellers convenient in-app tools to promote their products directly within the platform, eliminating the need for external advertising resources. This improvement will boost user engagement, as sellers actively participate in promoting their offerings, leading to a more dynamic marketplace environment. With increased visibility and engagement, sellers can expect greater revenue potential through enhanced product exposure and sales. Additionally, the convenience and effectiveness of these features are likely to foster stronger platform loyalty among users, resulting in higher retention rates and a more dedicated user base.

What I learned

User-Centric Design: Prioritize user needs and preferences through research and feedback, ensuring new features enhance the WAO! Shop experience.

Seamless Integration: Integrate new features smoothly into the existing interface, maintaining visual consistency and familiarity.

Intuitive Navigation: Design clear pathways for users to access and utilize new features, minimizing confusion with logical organization and descriptive labels.

What I learned

User-Centric Design: Prioritize user needs and preferences through research and feedback, ensuring new features enhance the WAO! Shop experience.

Seamless Integration: Integrate new features smoothly into the existing interface, maintaining visual consistency and familiarity.

Intuitive Navigation: Design clear pathways for users to access and utilize new features, minimizing confusion with logical organization and descriptive labels.

What I learned

User-Centric Design: Prioritize user needs and preferences through research and feedback, ensuring new features enhance the WAO! Shop experience.

Seamless Integration: Integrate new features smoothly into the existing interface, maintaining visual consistency and familiarity.

Intuitive Navigation: Design clear pathways for users to access and utilize new features, minimizing confusion with logical organization and descriptive labels.

Understanding the user

Understanding the user
Understanding the user

I conducted user interviews and usability testing and WAO! Shop socios and super socios prefer direct communication via WhatsApp and crave more visual content like images and videos for product descriptions. They seek an easier checkout process, transparent delivery information, and clearer navigation with noticeable typography. Additionally, users are eager to earn and redeem points, indicating a desire for enhanced engagement and loyalty programs within the platform.

I conducted user interviews and usability testing and WAO! Shop socios and super socios prefer direct communication via WhatsApp and crave more visual content like images and videos for product descriptions. They seek an easier checkout process, transparent delivery information, and clearer navigation with noticeable typography. Additionally, users are eager to earn and redeem points, indicating a desire for enhanced engagement and loyalty programs within the platform.

Pain Points

  • Communication: Users may feel frustrated by the lack of direct communication options within the app, leading to potential misunderstandings or delays in addressing customer inquiries or concerns.


  • Education: Many users face challenges due to limited professional or educational backgrounds, resulting in difficulties understanding the app and effectively engaging with clients, thereby hindering their sales potential.


  • Complex Checkout Process: The current checkout process could be perceived as cumbersome or confusing, resulting in user abandonment or dissatisfaction with the overall shopping experience.


  • Limited Visual Content: The absence of sufficient images and videos within product descriptions may hinder users' ability to effectively showcase their products, potentially impacting sales and customer engagement.

Research Insights

  • Visual Content Demand: Users and customers prefer images and videos for product descriptions, indicating a need for more visually appealing listings.


  • Education: Users are excited to discover resources that cater to various skill levels, empowering them to maximize their potential.


  • Streamlined Checkout Need: Users seek an easier checkout process.


  • Navigation and Typography Concerns: Users find navigation confusing and desire more noticeable typography for better readability.


  • Action-Oriented Descriptions: Users want more engaging and action-oriented product descriptions to drive sales.


  • Points System Enthusiasm: Users are excited about earning and redeeming points, indicating an interest in loyalty programs.

Usability Testing

Usability Testing
Usability Testing

During user feedback, concerns were raised about points redemption and using them with clients, highlighting a need for clearer guidance. Users also emphasized the importance of comprehensive training on payment methods and delivery processes to build trust. Additionally, they requested more visual tools, like product videos, to aid in sales.

During user feedback, concerns were raised about points redemption and using them with clients, highlighting a need for clearer guidance. Users also emphasized the importance of comprehensive training on payment methods and delivery processes to build trust. Additionally, they requested more visual tools, like product videos, to aid in sales.

INITIAL

INITIAL

INITIAL DESIGN

DESIGN

DESIGN

Redefining the Design

Redefining the Design
Redefining the Design

New Features that
Build User-Engagement

New Features that
Build User-Engagement
New Features that
Build User-Engagement

Accessibility
Considerations

Accessibility
Considerations
Accessibility
Considerations
  • Ensure easy navigation throughout the platform, with clear and consistent labeling and organization of menus and functions.


  • Use legible fonts and appropriate font sizes to accommodate users with varying visual abilities.


  • Design layouts that can adapt to different screen sizes and orientations, accommodating users who may use various devices or screen readers.


  • Include captions or transcripts for videos to make content accessible to users who are deaf or hard of hearing.


  • Maintain consistency in UI elements and interactions to facilitate familiarity and ease of use for all users.

  • Ensure easy navigation throughout the platform, with clear and consistent labeling and organization of menus and functions.


  • Use legible fonts and appropriate font sizes to accommodate users with varying visual abilities.


  • Design layouts that can adapt to different screen sizes and orientations, accommodating users who may use various devices or screen readers.


  • Include captions or transcripts for videos to make content accessible to users who are deaf or hard of hearing.


  • Maintain consistency in UI elements and interactions to facilitate familiarity and ease of use for all users.

Next Steps

Next Steps
Next Steps
  • Continuously gather feedback from users, including those with diverse abilities, to understand their needs, preferences, and pain points.


  • Based on the insights gained from user research and ongoing accessibility evaluations, prioritize and implement updates to enhance the app's accessibility features.


  • Schedule regular usability testing sessions with users to evaluate the effectiveness of accessibility improvements and identify any remaining barriers.
  • Continuously gather feedback from users, including those with diverse abilities, to understand their needs, preferences, and pain points.


  • Based on the insights gained from user research and ongoing accessibility evaluations, prioritize and implement updates to enhance the app's accessibility features.


  • Schedule regular usability testing sessions with users to evaluate the effectiveness of accessibility improvements and identify any remaining barriers.

Links 🔗

Resume

Say hey! 👋

nicksanota@gmail.com

Nicolas Sanabria ©️ 2024

Links 🔗

Resume

Say hey! 👋

nicksanota@gmail.com

Nicolas Sanabria ©️ 2024

Links 🔗

Resume

Say hey! 👋

nicksanota@gmail.com

Nicolas Sanabria ©️ 2024